There have been a few retail sources for to-the-trade papers for a while now, most notably Walnut Wallpaper, and Anthropologie was early to the table with a tight selection of some designed-elsewhere papers.
Now, West Elm and Serena and Lily are out with their own collections, available direct to the consumer.
Serena and Lily's collection has 25+ designs, most in various colorways, and retail for a reasonable $88/ 27' single roll, which is similar to many of the trade papers I sell.
West Elm's papers are pretty pricey at $299 for an 11-yard single roll, but they are low-VOC and, it appears, removable, making them an option for apartment dwellers and all you DIY types.
So, are you craving wallpaper these days? I seem to be choosing a lot of it for clients lately.
And P.S., Serena and Lily is having a huge sale right now. Just use code GOODSAVE at checkout to get $100 of $500, $500 of $1500, and various deals in between.