I know. I'm late to this party. I didn't "get it" for a long time, but now I'm loving it. My (much younger than me) cousins were recently talking about their instagram "personas" and "voice" that they are cultivating, and unlike some other social media platforms, where persona can mean fake, I'm enjoying the conceptual possibilities of instagram. I find that the square frame has me seeing things differently, and I am looking out for little details in a way that makes me engaged with my surroundings.
Anyway. Follow me here, if you are so inclined.